
EXAMEN M3S1 401P
Authored by LUZ IRAZEMA PEREZ NUÑEZ
Specialty
4th Grade

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Los auténticos protagonistas de la acción comercial son:
La promoción
El punto de venta
La exhibición adecuada
El fabricante, el distribuidor y el cliente
Los envases
los Precios
La psicología de cliente
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Son atributos de los productos
Fisicos
Funcionales
Psicológicos
Tangibles
intangibles
Universales
De composición
Textura e
Interacción con el producto
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Ambientes, suelo, luces y colores, temperatura entre otros son elementos que conforman:
Exhibición en estanterías
Zonas frías y calientes
La arquitectura psicológica
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
En este tipo de zona encontramos productos cuyas ventas están por debajo de la media
Zona por arrastre
Zona caliente
Zona fria
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
En esta zona encontramos productos de gran atracción con alto volumen de ventas
Zona especiales
Zona de promociones
Zona caliente
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Es considerado el vendedor silencioso
La área de los saldos
Compras por impulso
El envase
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Se puede utilizar cualquier técnica para llegar al público objetivo, color luz, movimiento , tacto incluso aromas
Publicidad en e punto de venta
Interacción producto cliente
Importancia de los sentidos
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