ENT Marketing Unit Review

Which one is NOT one of the 4 Ps of the marketing mix?

• Preparation

• Price

• Product

• Promotion

"I'm loving it" is a ____ for McDonald's.

• Brand

• Brandmark

• Mission

• Slogan

What is this?

• Brandmark

• Brand Personality

• Brand Extension

• Tagline

All of the products a company makes or sells is the ____.

• Product Line

• Product Mix

• Brand Extension

• Branding

General Mills makes Cheerios, Cinnamon Toast Crunch, and Trix. These are part of the cereal ___.

• product mix

• product line

• brand

• company

Which one is NOT a FEATURE of a rain jacket?

• keeps you dry

• red

• lightweight

• waterproof

The additonal $ amount added to the cost of a product to generate profit is ___.

• breakeven

• return

• markup

• retail price

Which pricing technique does Gucci use?

• discount

• promotional

• prestige

• price lining

Belk offers 40% off all pants this weekend only. Which pricing technique is this?

• promotional

• odd/even

• bundling

• discounted

A .99 cent value menu uses which pricing technique?

• discount

• prestige

• bundling

• odd/even