Consumption Culture Mock Test

A rational consumer will:

• A. Minimize current consumption

• B. Minimize profits

• C. Maximize satisfaction

• D. Maximize costs of making a decision

According to the sociological perspective on consumption, the two groups in which patterns of consumption can be easily identified are:

• A. products and brands

• B. prestige and status

• C. class and family

• D. friends and school

Answer explanation

ver diapositivas feb. 29

To the economic perspective in consumption, the term consumer sovereignty refers to:

• A. a theory that links prosperity to consumer demand

• B. how consumers decide what is produced through their purchases

• C. A risk-taking individual in search of profits

• D. People value something more because they have it

Answer explanation

Esto lo pueden encontrar en la lectura de Consumer Culture and Society (Unidad de Consumption Society) y en el material de febrero 29

Middle-class respectability required all but which of the following?

• A. financial independence

• B. living modestly and soberly

• C. merit and character

• D. conspicuous consumption

Answer explanation

Para esta clase social es crucial obtener la valoración social positiva de las personas y familias de prestigio a partir de construir una vida meritoria, con esfuerzo, sacrificio y la proyección social de un comportamiento aceptado y valorado por los demás. Esto es opuesto al consumo conspicuo el cual se basa en la ostentación de riqueza para ser valorado por los demás. El sacrificio, esfuerzo y trabajo duro no se relaciona al consumo conspicuo (ver diapositivas de Feb. 19)

According to Veblen's theory, what role does emulation play in conspicuous consumption?

• A. It encourages individuals to prioritize practicality and functionality in purchasing decisions

• B. It drives individuals to imitate the consumption patterns of those in higher social classes

• C. It promotes individualism and self-expression through unique consumer choices

• D. It fosters a sense of community and solidarity among consumers

During the ________ women started to occupy new social and public spaces. Her presence became common in the theater, tea rooms and even in social clubs, in which, at the beginning of the century, only male presence was allowed.

• A. 18th century

• B. 19th century

• C. 20th century

• D. 21st century

Answer explanation

Siglo 20 incluye desde 1900 a 1999. En la primera mitad del siglo las mujeres empezaron a ganar espacio en lo social, educativo y laboral. Empiezan a trabajar en fábricas o en el servicio doméstico, su activismo les abre puertas para estudiar oficios y profesiones, empiezan a frecuentar teatros, clubes sociales.

According to the sociological perspective on consumption, the possession of goods becomes a conventional basis of:

• A. Harm

• B. Revenge

• C. Happiness

• D. Reputability

Answer explanation

Esto es una caracteristica del leisure class y conspicuous consumption. Se consume o se poseen bienes para afianzar la reputación de la clases alta

What role does conspicuous consumption play in the transmission of taste within society?

• It fosters diversity and individuality in taste preferences

• It reinforces existing social hierarchies by promoting conformity to dominant tastes

• It encourages experimentation and innovation in consumer behavior

• It promotes inclusivity and tolerance by valuing diverse cultural expressions

According to the Marketing perspective on consumption, experiential consumption helps us to understand:

• A. Consumers as problem-solvers

• B. The sensory and hedonic aspects of consumption

• C. Where consumers go for the best shopping experience

• D. The rational aspects of consumer behavior

Answer explanation

Varios respondieron la C pero ésta ya se incluye dentro del aspecto experiencial y hedonista del consumo. Por lo tanto es la B

Which type of consumer may use consumption as a form of escapism, seeking excitement and novelty in the face of mundane or routine life circumstances?

• Consumer as hedonist

• Consumer as explorer

• Consumer as victim

• Consumer as communicator