What is the main purpose of marketing research?
MARKET RESEARCH

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Business
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University
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Medium

Muhammad Azim bin Zainal Alam
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To increase the risks associated with new product launches
To predict past demand changes
To reduce the risks associated with new product launches
To explain patterns in sales of existing products
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the difference between primary and secondary research?
Primary research is collected for another purpose
Secondary research is collected for a specific purpose
Primary research is more expensive than secondary research
Secondary research uses first-hand data
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a drawback of focus groups in qualitative research?
Members may discuss issues directly related to the research
Data is not difficult to analyze
Data is easy to analyze
Risk of researchers leading or influencing the discussion too much
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the advantage of secondary research over primary research?
Allows comparison of data from different sources
Identifies the nature of the market
Obtainable quickly without complicated data collection methods
Obtainable at high rates
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a disadvantage of secondary research?
Might not be available for completely new product developments
Originally collected for the same purpose
Data collection methods and accuracy are known
Could be up to date
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the last step in the marketing research process?
Present findings
Make decision
Develop research plan
Define the problem
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main source of primary data?
Internet sources
Internal company records
Data freshly gathered for a specific purpose
Government publications
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