MARKET RESEARCH

MARKET RESEARCH

University

10 Qs

quiz-placeholder

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MARKET RESEARCH

MARKET RESEARCH

Assessment

Quiz

Business

University

Medium

Created by

Muhammad Azim bin Zainal Alam

Used 12+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main purpose of marketing research?

To increase the risks associated with new product launches

To predict past demand changes

To reduce the risks associated with new product launches

To explain patterns in sales of existing products

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the difference between primary and secondary research?

Primary research is collected for another purpose

Secondary research is collected for a specific purpose

Primary research is more expensive than secondary research

Secondary research uses first-hand data

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a drawback of focus groups in qualitative research?

Members may discuss issues directly related to the research

Data is not difficult to analyze

Data is easy to analyze

Risk of researchers leading or influencing the discussion too much

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the advantage of secondary research over primary research?

Allows comparison of data from different sources

Identifies the nature of the market

Obtainable quickly without complicated data collection methods

Obtainable at high rates

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a disadvantage of secondary research?

Might not be available for completely new product developments

Originally collected for the same purpose

Data collection methods and accuracy are known

Could be up to date

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the last step in the marketing research process?

Present findings

Make decision

Develop research plan

Define the problem

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main source of primary data?

Internet sources

Internal company records

Data freshly gathered for a specific purpose

Government publications

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