Bus 324 Quiz
Authored by Austin Benzel
Business
12th Grade
Used 1+ times
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11 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which 2 companies partnered together in this case?
Apple and Adidas
Sony and Nike
Nike and Apple
Apple and Mercedes
2.
DRAG AND DROP QUESTION
1 min • 1 pt
Nike put a (a) in their (b) that can sync with the iPod
3.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
Having a network of runners using the Nike+ interface gives the company access to massive amounts of (a)
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who's voice will congratulate users when they hit their goals
Queen Elizabeth II
Lance Armstrong
Morgan Freeman
Sam Elliott
Dwayne "the Rock" Johnson
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does UGC stand for?
Under-guaranteeing Customers
User Graphic Control
Unbelievably Great Communication
User-generated Content
6.
DRAG AND DROP QUESTION
1 min • 1 pt
(a) customization is where there is change to the (b) and the representation
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the title of chapter 11
Customization
The Customer Proposition
The Value Proposition
Co-Creation
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