Topic 6: Product Strategy

Which of the following is NOT the example of product?

• iPhone

• Laptop

• AirAsia

• Honda City

A form of product that consist of activities, benefits or satisfactions offered for a sale that are essentially intangible and do not result in ownership is classified as __________.

• product

• service

• experience

Augmented product is focusing on _________.

• additional benefits

• meeting the actual consumer need

• meeting the psychological need

Product support and after sales service are categorized under __________.

• actual product

• core benefits

• augmented product

Which of the following is the elements of actual product?

• Delivery and credit

• Warranty

• Quality level that delivers to customers

Which of the following is TRUE about consumer products?

• It has a low price

• It has a higher price

• It has varies in the pricing

Product quality describes the appearance of the product.

• True

• False

Mass promotion activity will be done to convenience products.

• True

• False

Toothpaste and magazines are the example of _______________.

• convenience product

• shopping product

• specialty product

• unsought product

Design contributes to a product’s usefulness as well as to its looks.

• True

• False