MARKETING MIX

What is the Product element of the Marketing Mix Concept focused on?

• Understanding target audience needs and tailoring the creation

• Selecting appropriate channels and locations

• Crafting compelling messages for promotion

• Streamlining operational processes

Which company strategically positioned its electric cars as premium products?

• Apple

• Microsoft

• Google

• Tesla

What does the Place element of the Marketing Mix Concept focus on?

• Crafting compelling messages for promotion

• Balancing perceived value with market demands

• Making the product accessible to the right audience

• Building a strong internal team

What is the role of Customers in the digital transformation of the Marketing Mix Concept?

• Automation and data analytics

• Talented minds behind the scenes only

• Both customers and internal team

• Customers only

What is included in the Operational Processes element of a restaurant?

• Virtual menus only

• Physical Evidence only

• Both menus and restaurant ambiance

• Physical menus only