The Business Goals

method to solve challenging problems and transform opportunities into innovations.

• Mission

• Design Thinking Process

• The Integrated Design Thinking framework

• Value Proposition

unpacks the box of creativity and provides clear objectives for collaboration rather than attempting to jump directly from mountains of research data to ideas. The Design Thinking process uses various tools to complete a few core activities at each step.

• Mission

• Design Thinking Process

• The Integrated Design Thinking framework

• Value Proposition

is a company’s promise to a customer or market segment. This sentence sums up how a business intends to fulfill its promise and how its market offering will benefit clients.

• Mission

• Design Thinking Process

• The Integrated Design Thinking framework

• Value Proposition

models need to be tested, they use __________

• Purpose

• Strategic Objectives

• Prototypes

• Ideation

A product is effectively purchased by customers based on the perceived experience it offers.

• Customer Experience

• Empathy

• Define

• Design

The problem is found and looked at this level. Ideas would also begin to emerge, which should be recorded.

• Customer Experience

• Empathy

• Define

• Design

is the creative process of coming up with new ideas during brainstorming sessions.

• Customer Experience

• Empathy

• Ideate

• Design

At this level, experimentation is essential. Ideas become tangible outputs, such as a reduced product model or service proposal.

• Prototype

• Test

• Ideate

• Design

Using the solutions identified during the prototype phase, tests are carried out to validate the service or product.

• Prototype

• Test

• Ideate

• Design

It refers to the desired future state or “big picture” of an organization’s goal. A vision is a goal that is massively inspiring, in-depth, and long-term

• Mission

• Strategic Objectives

• Vision

• Value Postition