Place WJEC GCSE

What does 'Place' refer to in the marketing mix?

• The headquarters of the marketing team

• The location where a product is available for the consumer to purchase

• The location where a product is advertised

• The location where a product is manufactured

What are Distribution Channels?

• Channels on TV that advertise products

• The routes which goods follow between the manufacturer and the consumer

• The different types of packaging for distribution

• Online platforms used for marketing

What is Direct Marketing?

• Marketing through social media channels

• Sending emails to potential customers

• When there is a direct link from the producer to the customer with no intermediaries

• Using billboards for advertising

What role does a Wholesaler play?

• Manufactures the products

• Stores goods before they are distributed

• Sells goods directly to consumers

• Buys goods from the manufacturer and sells these goods in smaller quantities to retailers

What is E-Commerce?

• The exchange of goods in physical stores

• A method of direct marketing

• The electronic management of inventory

• The buying and selling of goods and services via the internet

What is a disadvantage of selling on the Internet for retailers?

• Wider market reach

• Lower costs of labor

• Expansion/growth possible

• Possible fraud related to payments

What is M-Commerce?

• The process of manufacturing mobile devices

• Buying goods and services through hand-held mobile devices such as smartphones

• Marketing through mobile devices

• Mobile-based customer service

What is an advantage of using the Internet for customers to buy products?

• Immediate receipt of goods

• Can see images of products and compare many products

• Goods can be inspected before purchase

• No possibility of fraud

What is a function of a retailer?

• Transport goods to wholesalers

• Sell goods to consumers

• Sell goods to other businesses

• Manufacture goods

What does Multi-Channel Distribution involve?

• Selling goods directly from the manufacturer to the consumer without any intermediaries

• Distributing goods only through online channels

• A business using more than one channel to distribute its goods

• Using a single channel to distribute goods