U1_Market Research_HW Check

1. in Unit 1’s concept, what is the term used to describe the people whose opinions are sought in market research?

• A) Respondents

• B) Participants

• C) Observers

2. Which type of research involves analyzing information that is already publicly available?

• A) Primary research

• B) Quantitative research

• C) Secondary research

3. What does CSR stand for in Unit 1’s concept?

• A) Customer Service Responsibility

• B) Corporate Social Responsibility

• C) Company Stakeholder Relations

4. Which element constitutes a brand's image in Unit 1’s concept?

• A) Brand promise

• B) Brand name

• C) Brand logo

5. in Unit 1’s concept, what is the term used to describe research into whether a new product will be successful and profitable?

• A) Market viability

• B) Product feasibility

• C) Viability research

6. Which option is not one of the headings in “Focus Group” Reading?

• A. What are the pros and cons?

• B. Why use focus groups?

• C. How do experts think?

• D. How many participants are required?

7. Which of the following best describes the purpose of focus groups in “Focus Group” Reading?

• A) Gathering measurable data

• B) Collecting statistical information

• C) Obtaining opinions and feedback

8. What distinguishes qualitative research from quantitative research in “Focus Group” Reading?

• A) Qualitative research aims for measurable data

• B) Quantitative research seeks reasons behind opinions

• C) Qualitative research focuses on understanding opinions

9. What is the typical size range for focus groups in “Focus Group” Reading?

• A) 15 to 20 participants

• B) 5 to 12 participants

• C) 8 to 10 participants

10. How can focus groups be conducted in “Focus Group” Reading?

• A) Only through face-to-face meetings

• B) Through face-to-face meetings or online/video conferencing

• C) Exclusively through online platforms