U1_Market Research_HW Check

U1_Market Research_HW Check

University

16 Qs

quiz-placeholder

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U1_Market Research_HW Check

U1_Market Research_HW Check

Assessment

Quiz

English

University

Medium

Created by

Trang Nguyen

Used 2+ times

FREE Resource

16 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

1. in Unit 1’s concept, what is the term used to describe the people whose opinions are sought in market research?

A) Respondents

B) Participants

C) Observers

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

2. Which type of research involves analyzing information that is already publicly available?

A) Primary research

B) Quantitative research

C) Secondary research

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

3. What does CSR stand for in Unit 1’s concept?

A) Customer Service Responsibility

B) Corporate Social Responsibility

C) Company Stakeholder Relations

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

4. Which element constitutes a brand's image in Unit 1’s concept?

A) Brand promise

B) Brand name

C) Brand logo

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

5. in Unit 1’s concept, what is the term used to describe research into whether a new product will be successful and profitable?

A) Market viability

B) Product feasibility

C) Viability research

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

6. Which option is not one of the headings in “Focus Group” Reading?

A. What are the pros and cons?

B. Why use focus groups?

C. How do experts think?

D. How many participants are required?

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

7. Which of the following best describes the purpose of focus groups in “Focus Group” Reading?

A) Gathering measurable data

B) Collecting statistical information

C) Obtaining opinions and feedback

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