Persuasive Language Techniques

If everyone else is doing something or owns a particular item, you should too, so that you are not left behind.

• bandwagon approach

• celebrity testimonial

• jargon

• groups of 3

When a celebrity endorses a product rather than an expert, people are more likely to act on emotions. If you use the same face wash as a celebrity, you too will look that great.

• celebrity testimonial

• glittering generalities

• fear mongering

• repetition

Appeal to emotion

• pathos

• logos

• ethos

an appeal to ethics/credibility

• ethos

• pathos

• logos

appeal to logic

• logos

• ethos

• pathos

A question asked merely for rhetorical effect and not requiring an answer, prompts discussion and thought

• rhetorical question

• loaded words

• facts and statistics

• expert testimonial

Special words or expressions used by a profession
or group that are difficult for others to understand

• jargon

• celebrity testimonial

• groups of 3

• bandwagon approach

Creating fear in someone to convince them to believe in something they otherwise might not, or to convince them to buy a certain product.

• fear mongering

• expert testimonial

• glittering generalities

• facts and statistics

Researched information and evidence gives the author credibility and provides logical connections for the audience

• facts and statistics

• repetition

• bandwagon approach

• groups of 3

Repeating words and phrases over and over and over again will help people remember things and it may also evoke certain feelings in the audience.

• repetition

• expert testimonial

• celebrity testimonial

• loaded words