SERVICE QUIZ 2

Refers to the promotion of intangible products such

as services, which is different from tangible products like goods.

Are intangible products that cannot be touched, tasted, or smelled.

Involves effort to stimulate positive interest in an organization and its products through third parties

Communication that comes with an incentive

Placing advertising banners and buttons on portals and other firm's websites

Recommendations from other customers viewed as more credible

Setting prices based on costs and desired profit margin

Setting prices based on customer's perception of value

Setting prices based on anticipated or observed price levels of competitors

Making informed trade-offs between price and volume in order to maximize profits