Certification Aid wants to add new customers to a cross-channel welcome campaign when the register on the company website. Which API should be used for this?

• Personalization Builder API

• Event Notification API

• Transactional Messaging API

• Journey Builder API

A developer is building an integration with the Marketing Cloud API. In which two ways should the Client ID and Client Secret credentials be stored? Choose 2.

• Set credentials as environment variables in the application platform

• Pass credentials in URL parameters over HTTPS

• Set credentials as variables in application source code

• Store credentials in a key management system (KMS)

A developer wants to create a Synchronized Data Extension containing Lead data from Sales Cloud. They only want to include records which contain a phone number. Each of the following fields contains this information per these rules:

1. Phone is not black (Data Type = Phone)

2. PhoneExist is true (Data Type = Boolean)

3. ValidPhone is 'true' (Data Type = Formula(Boolean))

4. ContactType equals 'Phone' (Data Type = Text)

Which field could be used to select a subset of records in the synchronization configuration?

• ValidPhone

• Phone

• ContactType

• PhoneExist

NTO uses data extensions to manage the subscriber information used for their email sends, and those sends include calls to update records with new or different subscriber information. The developer handling these records writes some AMPscript to check and see if the data extension containing those records has been updated using an InsertDE() call if the record doesn't exist yet. Why would the developer receive an error stating the application cannot insert a duplicate value for the primary key in the data extension?

• The InsertDE() function will always insert two rows into a data extension as part of the call

• The InsertDE() function cannot be used with name and value pairs

• The InsertDE() function comes after the system added the row as part of the email send

• The InsertDE() function cannot be used at send time

Which of the following is a valid comment within an AMPscript code block?

• --comment

• // comment

• • comment -->

• /* comment */

Which programming language should be used in email messages?

• AMPscript only

• Either AMPscript or SSJS

• SSJS only

A developer wants to inject a Contact into a journey using API. What method and route would be used to accomplish this?

• Post/contact/v1/contacts

• Post/v1hub/dataevents/key:[key]/rows/{primaryKeys}

• Post/interaction/v1/events

• Post/interaction/v1/interactions

In what order is AMPscript evaluated before an email is sent?

• Subject Line, HTML Body, Text Body

• HTML Body, Text Body, Subject Line

• Text Body, HTML Body, Subject LIne

A data extension contains two fields which are being populated by a query activity. A third field has recently been added to the data extension. Which SELECT statement is optimal for returning all of the columns in the data extension?

• SELECT field*

• SELECT *, field1, field2, field3

• SELECT*

• SELECT field1, field2, field3

A developer wants to expand the functionality of existing code which was written in AMPscript, but prefers to use Server-Side JavaScript (SSJS) for updates. Which SSJS statement will retrieve the value of the AMPscript variable named subKey?

• Var.Get("subKey");

• Variable.GetValue("@subKey");

• Variable.SetValue("subKey","Value");

• Var.Retrieve("@subKey");