Science of Persuasion Video

How long have researchers been studying the factors that influence us to say yes to others?

• Less than 20 years

• More than 100 years

• About 30 years

• Over 60 years

Which principle of influence is based on the obligation to give back to others?

• Scarcity

• Authority

• Consensus

• Reciprocity

What typically increased tips by around 3% in the study mentioned?

• A free appetizer

• A single mint at the end of the meal

• A personalized thank you note

• A discount on the bill

What principle of persuasion suggests people want more of what they can have less of?

• Liking

• Consistency

• Authority

• Scarcity

According to the text, what can significantly increase the chances that someone will be persuaded by your request?

• Offering a large sum of money

• Using a loud voice

• Understanding and employing the six shortcuts in an ethical manner

• Making the request in writing

What increased the number of signed contracts by 15% in the real estate example?

• Advertising on social media

• Expert introduction by reception staff

• Providing free consultations

• Offering lower prices

What principle is activated by looking for and asking for small initial commitments?

• Scarcity

• Authority

• Consistency

• Liking

Which of the following factors causes one person to like another, according to persuasion science?

• Showing off wealth

• Paying them compliments

• Being physically attractive

• Having a higher social status

What led to a 33% increase in towel reuse in hotels?

• Giving guests a free gift for reusing towels

• Threatening a fine for not reusing towels

• Pointing out what comparable previous guests have done

• Offering a discount for reusing towels

What principle suggests that especially when uncertain, people will look to the actions and behaviors of others to determine their own?

• Reciprocity

• Authority

• Consensus

• Scarcity