Social influence: research into conformity

Who devised a procedure to assess the extent of conformity in individuals?

• Jean Piaget

• Solomon Asch

• Philip Zimbardo

• Stanley Milgram

In Asch's baseline procedure, how many American men were tested?

• 123

• 75

• 100

• 150

What was the average percentage of times genuine participants agreed with confederates' incorrect answers?

• 42.5%

• 50%

• 25%

• 36.8%

How did conformity change with the increase in group size according to Asch?

• Remained the same

• Decreased

• Continuously increased

• Increased up to a point and then leveled off

What effect did the presence of a non-conforming person have on the naive participant's conformity?

• Increased conformity

• Decreased conformity

• No effect

• Doubled the conformity

What year did Solomon Asch first devise his conformity assessment procedure?

• 1960

• 1951

• 1955

• 1948

What was the purpose of the comparison lines in Asch's experiment?

• To test memory recall

• To assess mathematical skills

• To confuse the participants

• To identify which was the same length as the standard line

How did Asch modify the task to investigate the effect of task difficulty on conformity?

• Decreased the visibility of the lines

• Added a time limit to respond

• Made the target and comparison lines more similar in length

• Increased the number of comparison lines

What percentage of participants never gave a wrong answer, according to Asch's baseline findings?

• 50%

• 36.8%

• 10%

• 25%

In Asch's study, what is it that suggests that most people are very sensitive to the views of others?

• Group size had no effect on conformity

• Conformity increased with harder tasks

• Just one or two confederates was enough to sway opinion

• Participants always followed the majority