chap 5.GLM

chap 5.GLM

University

25 Qs

quiz-placeholder

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chap 5.GLM

chap 5.GLM

Assessment

Quiz

Professional Development

University

Practice Problem

Easy

Created by

Nguyen Doan Hanh Linh

Used 1+ times

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25 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Bringing managers together in one location for extended periods and rotating them through different jobs in several countries helps the firm build aKhông _____.

inpatriate community
informal management network
expatriate community
formal management network

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is Value Proposition? 

the set of benefits or values a company promises to deliver to customers to satisfy their needs
dividing the markets into segments of customers
being different from competitors in the same target markets
the target markets that we choose to pursue

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following staffing approaches will be most effective for a firm that is pursuing a transnational strategy?

An internal staffing policy
A polycentric staffing policy
An ethnocentric staffing policy
A geocentric staffing policy

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

 International country-by-country marketing is ___________ 

Localize the marketing activities based on the customer needs in each country
Standardization of the GMS base on the similarities on a global scale, global products with local variations
Only focus on the domestic market, home country
Still focus on the domestic market but start to export via indirect or direct exporting

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which is TRUE about regiocentric orientation? 

See similarities and differences in home and host countries
Each host country is unique
See similarities in foreign countries
Sees similarities and differences in a world region

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Export marketing use __________ approaches 

Polycentric orientation
Geocentric orientation
Ethnocentric orientation
Regiocentric orientation

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The brands that have achieved success in a single national market are _________ 

international brand
global brands
local brands
none is correct

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