AS Questionnaires and Surveys

What is the main difference between a survey and a questionnaire?

• A questionnaire is the process of analyzing responses, while a survey is just a set of questions.

• A survey is a written set of questions, while a questionnaire includes the process of analyzing responses.

• A questionnaire is any written set of questions, while a survey includes the process of collecting and analyzing responses.

• A survey and a questionnaire are the same.

What types of questions are typically used in a questionnaire?

• A mixture of open and closed questions

• Only closed questions

• Only open questions

• Only multiple-choice questions

Which of the following is NOT a method of conducting surveys mentioned in the text?

• Postal surveys

• Online platforms like SurveyMonkey and Google Forms

• Telephonic interviews

• In-person as part of an interview or focus group

What is a major challenge in designing surveys?

• Deciding on the color scheme

• Getting the balance right through the number of questions

• Choosing the right font

• Finding a suitable name for the survey

Why might surveys lack depth according to the text?

• Because they only use closed questions

• Because it's difficult to engage participants and they may not take it seriously

• Because they are too expensive to conduct

• Because they are too long

Which company is mentioned as using the survey method after customer service calls?

• Typeform

• Sky

• Google

• SurveyMonkey