What is product innovation?

• Creating new products that solve problems in the same ways as before
• Creating new products or improved products that increase their uses
• Improving a product by using a different kind of paint
• Changing a product by eliminating an option that people don't use anymore

Who is responsible for driving product innovation within a company?

• Human Resources department
• Marketing department
• Research and Development (R&D) department
• Legal department

Which of the following is an example of a product innovation?

• Upgrading office computers
• Hiring new sales representatives
• Launching a new software application
• Organizing a team-building event

What role does customer feedback play in product innovation?

• It is not relevant to the innovation process
• It helps in identifying areas for improvement and new opportunities
• It increases production costs
• It slows down the innovation process

What is the purpose of prototyping in product innovation?

• To finalize the design of the product
• To test the product with customers and gather feedback
• To manufacture the product in bulk
• To promote the product through advertising campaigns

What is an important factor to consider before launching a new product?

• Colour scheme and packaging design only.
• Identifying a customer need or problem the product can solve.
• Availability of cheap manufacturing resources.
• How quickly it can be produced.

Which of the following is a product innovation for an existing product?

• Streamlining the production process
• Using a different kind of paint
• Adding a new and exciting use for a product
• Getting rid of an old option

Which of the following factors is NOT typically considered a driver of innovation?

• Competition
• Customer feedback
• Government regulations
• Technological advancements

What is the systematic search for new-product ideas called?

• Idea generation
• Idea screening
• Concept development and testing
• Marketing strategy development

What is the term for the process of introducing a new product to the market?

• Ideation
• Commercialization
• Prototyping
• Market research