
Ben & Jerry's Quiz

Quiz
•
Business
•
8th Grade
•
Hard
Jody Tackett
FREE Resource
64 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the first location of Ben & Jerry's?
Portland
Augusta
Burlington Vermont
Watertown
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the target market for Ben & Jerry's first location?
High School Students
College Students
Families
Tourists
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why was Burlington Vermont chosen as the first location for Ben & Jerry's?
High Population Density
Presence of Competition
No Competition
Tourist Attraction
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is direct marketing?
A channel where there is no direct communication to customers by the companies
A method of contacting customers and potential customers personally
Ads or billboards that are seen by the general public
A strategy that does not involve any form of communication
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a form of direct marketing?
Magazine ads
Billboards
Emails
Television commercials
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is indirect marketing?
A method of personally contacting customers and potential customers
A strategy involving direct communication to customers through salespeople
Channel in which there is no direct communication to customers by the companies
A form of marketing that directly sells products to consumers
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of indirect marketing?
Telephone calls
Coupons
Billboards
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