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Ben & Jerry's Quiz

Authored by Jody Tackett

Business

8th Grade

Ben & Jerry's Quiz
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64 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the first location of Ben & Jerry's?

Portland

Augusta

Burlington Vermont

Watertown

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the target market for Ben & Jerry's first location?

High School Students

College Students

Families

Tourists

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why was Burlington Vermont chosen as the first location for Ben & Jerry's?

High Population Density

Presence of Competition

No Competition

Tourist Attraction

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is direct marketing?

A channel where there is no direct communication to customers by the companies

A method of contacting customers and potential customers personally

Ads or billboards that are seen by the general public

A strategy that does not involve any form of communication

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a form of direct marketing?

Magazine ads

Billboards

Emails

Television commercials

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is indirect marketing?

A method of personally contacting customers and potential customers

A strategy involving direct communication to customers through salespeople

Channel in which there is no direct communication to customers by the companies

A form of marketing that directly sells products to consumers

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of indirect marketing?

Telephone calls

Coupons

Billboards

Mail

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