Ben & Jerry's Quiz

What was the first location of Ben & Jerry's?

• Portland

• Augusta

• Burlington Vermont

• Watertown

What was the target market for Ben & Jerry's first location?

• High School Students

• College Students

• Families

• Tourists

Why was Burlington Vermont chosen as the first location for Ben & Jerry's?

• High Population Density

• Presence of Competition

• No Competition

• Tourist Attraction

What is direct marketing?

• A channel where there is no direct communication to customers by the companies

• A method of contacting customers and potential customers personally

• Ads or billboards that are seen by the general public

• A strategy that does not involve any form of communication

Which of the following is a form of direct marketing?

• Magazine ads

• Billboards

• Emails

• Television commercials

What is indirect marketing?

• A method of personally contacting customers and potential customers

• A strategy involving direct communication to customers through salespeople

• Channel in which there is no direct communication to customers by the companies

• A form of marketing that directly sells products to consumers

Which of the following is an example of indirect marketing?

• Telephone calls

• Coupons

• Billboards

• Mail

What is an entrepreneur?

• Someone who invests in stocks

• Someone who takes a risk in starting a business to earn a profit

• Someone who lends money to others

• Someone who works for a non-profit organization

What is the relationship between Ben Cohen and Jerry Greenfield?

• They are competitors in business

• They are co-workers

• They were childhood friends

• They are strangers who met as adults

What does the term "profit" refer to in a business context?

• The total revenue of a business

• The initial investment in a business

• The amount of money available to the business after all costs and expenses have been paid

• The financial loss a business incurs