Ad Performance and PIxel

What are the factors that affect advertisers' ad performance?

i. Narrow Audience

ii. Tight Budget

iii. Wide Audience

iv. Only has a single creative that is used on multiple ad groups

• i and ii

• i, ii and iii

• i, ii and iv

• All of the above

It is a good practice for advertisers who are new to TikTok Ads Manager to start with Conversion campaign

• True

• False

Like, comment and shares on the creatives are considered as clicks.

• True

• False

... beginning period of ad delivery when the system continuously explores new customers to help the Ad group reach the most suitable audience.

• Learning Phase

• Automated Rules

• Grace period

I have an ad group that has passed the learning phase. I make a new video for the same product and post it in the same group. Will the group's learning phase start again?

• Yes, it will start new phase again

• No, the system has already generated enough data

• Depends on the system

Where can I set my budget?
Select all if applicable

• Campaign

• Ad Group

• Ad

Lifetime Budget is The maximum you are willing to spend on a campaign or ad group per day.

• True

• False

Under Campaign Budget Optimization, the advertiser will only set the budget under the campaign level.

• True

• False

What is the indicator of passing the learning phase?

• Achieving 50 conversions within 14 days or at least 20 conversions within the first 10 days

• Achieving 50 conversions within 10 days

• Achieving as much as conversions

For clients who use GTM to create pixel, they do not have to create pixel events or set up tracking rules on TikTok Ads Manager, all the settings will be done on GTM.

• True

• False