Module three

Economic factors can influence your sales scenario

• True

• False

What type of service is classified under foreign exchange and commercial banks?

• Accommodation

• Recreational

• Financial

• Profesional

Sources of secondary data

• Magazines

• Surveys

• Observations

• Traffic counts

The number of possible customers in a specific ares

• Demographic segmentation

• Psycho graphic segmentation

• Geographic segmentation

• Benefit

Positive possibilities in the external environment

• Strengths

• Weaknesses

• Opportunities

• Threats

Expenses that stays the same month after month

• Interest

• Fixed costs

• Salaries

• Insurance

Distinguishes a product from similar competitive products

• Research

• Price

• Marketing strategy

• Trademark

Surveys are the most common way to collect primary data

• True

• False

Break-even point is a point where you have more profit in the business

• True

• False

A patent is a right that protects an innovation

• True

• False