Marketing Chapters 1-3

The most basic need in Maslow's Hierarchy of needs is:

• Safety Needs

• Need for Water

• Physiological Needs

• Esteem Need

The need where people feel that they have achieved everything that they wanted to, is called:

• Esteem

• Self-Actualisation

• Self-Fulfillment

(BLANK) involves all the elements of the communications mix and is used to inform the consumer about the

product/service.

The production orientation focuses on the internal (BALNK) of the organisation rather than on the needs or wants that consumers may have.

Sales orientation focuses primarily on the selling and promotion of a particular product to increase (BLANK).

Woolworths offers eco-friendly packaging for shoppers to reduce the negative effect of plastic or eco-unfriendly packaging, is an example of:

• Societal marketing orientation

• Marketing orientation

• Product orientation

• Relationship marketing orientation

Is this image a need or want?

• Need

• Want

Is this image a need or want?

• Need

• Want

True or False: "Environmental scanning is the monitoring of a company’s internal and

external environment"

• True

• False

Which of the following are components of the macro environment?

• 1. 1. Demographic Environment

  2. 2. Internal Environment

• 1. 1. Natural Environment

  2. 2. Suppliers

• 1. 1. Distributors

  2. 2. Technological Environment

• 1. 1. Demographic Environment

  2. 2. Social Environment