Marketing Chapters 1-3

Marketing Chapters 1-3

University

18 Qs

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Marketing Chapters 1-3

Marketing Chapters 1-3

Assessment

Quiz

Other

University

Practice Problem

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Created by

Kylie Kisten

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18 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The most basic need in Maslow's Hierarchy of needs is:

Safety Needs

Need for Water

Physiological Needs

Esteem Need

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The need where people feel that they have achieved everything that they wanted to, is called:

Esteem

Self-Actualisation

Self-Fulfillment

3.

FILL IN THE BLANK QUESTION

20 sec • 1 pt

Media Image

(BLANK) involves all the elements of the communications mix and is used to inform the consumer about the

product/service.

4.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

The production orientation focuses on the internal (BALNK) of the organisation rather than on the needs or wants that consumers may have.

5.

FILL IN THE BLANK QUESTION

20 sec • 1 pt

Sales orientation focuses primarily on the selling and promotion of a particular product to increase (BLANK).

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Woolworths offers eco-friendly packaging for shoppers to reduce the negative effect of plastic or eco-unfriendly packaging, is an example of:

Societal marketing orientation

Marketing orientation

Product orientation

Relationship marketing orientation

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Media Image

Is this image a need or want?

Need

Want

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