How Sponsorships Work: Sports Advertisement vs Sponsorships

How Sponsorships Work: Sports Advertisement vs Sponsorships

12th Grade

15 Qs

quiz-placeholder

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How Sponsorships Work: Sports Advertisement vs Sponsorships

How Sponsorships Work: Sports Advertisement vs Sponsorships

Assessment

Quiz

Physical Ed

12th Grade

Practice Problem

Medium

Created by

Matthew Bolton

Used 4+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has significantly increased in the sporting industry over recent years?

Number of sponsorships

Number of games

Number of athletes

Number of advertisements

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do most brands nowadays prefer sponsorships over advertisements?

Immediate sales

Building relationships

Shorter duration

Lower costs

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key difference between sponsorships and advertisements?

Sponsorships are more expensive

Sponsorships create ongoing relationships

Advertisements have a longer air time

Advertisements target a wider audience

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How have consumer attitudes towards advertisements changed?

More engaged

More indifferent

More negative

More positive

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has been a result of the negative perception of advertisements by consumers?

Shift towards sponsorships

Decreased brand loyalty

Shorter ad campaigns

Increased ad spending

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why are sponsorships considered more appealing to brands?

They offer varied results

They require less effort

They are cheaper

They target older demographics

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do fans generally view sponsorships compared to advertisements?

Less forceful

More invasive

Equally engaging

More annoying

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