LinkedIn Marketing Labs | Marketing Strategy

When setting your campaign’s targeting, the audience count will include members from Audience Expansion when Audience Expansion is enabled.

• True
• False

How does LinkedIn define ‘mental availability’?

• The amount of space someone has to dedicate to a topic
• The degree to which someone is paying attention to your brand
• The likelihood that a customer will think of your brand in a buying scenario
• The time someone dedicates to learning about your brand

Reach Optimization is only available with the max delivery bidding option.

• False
• True

What are the greatest drivers of growth in B2B and B2C? Select all that apply.

• Use messaging forms, including ads, product messaging, and thought leadership
• Target a specific senior leader at a company
• Target a broad audience
• Rely solely on thought leadership to build brand equity

Kai is creating thought leadership content. According to LinkedIn, which best practices should he follow? Select 2.

• Demonstrate product expertise
• Offer elementary insights
• Leverage the different organic and paid ad formats within LinkedIn
• Add new perspectives

What are some key advantages of using Data Integrations with LinkedIn marketing partners? Select all the apply.

• Marketing partners can help you standardize the information you receive and append more information onto your LinkedIn leads
• They allow you to create Matched Audiences on LinkedIn from email addresses from your CRM platform
• Automating the delivery of your lead directly into the sales or marketing platform of your choice

Nicolas wants to use data about his website visitors to create targeted ads on LinkedIn. Which tool should he use?

• The Conversion Tracking Tool
• Campaign Demographics
• Website Demographics

To create brand awareness on LinkedIn, which type of campaigns are recommended?

• Organic and paid campaigns
• Paid campaigns only
• Organic activity only

When setting up Conversion Tracking, what is the Attribution Model?

• It’s the tag you need to install in order to track conversions
• It’s a tab that allows you to measure the performance of your campaign
• It’s how each ad interaction is credited for a conversion

When working with LinkedIn marketing partners, if you don’t see your CRM or marketing automation platform listed:

• It won’t be possible to integrate your data
• You can download a CSV file and manually upload it to your database
• You will have to use a different Marketing Automation platform