bra301

Other geographic associations besides country of origin are possible such as: (check all that apply)

• A. States.
• B. Regions.
• C. Cities.
• D. People.

Which of the following is an example of a co-branding strategy?

• Nike partnering with Apple for the development of fitness-tracking devices
• Coca-Cola introducing a new flavor variant of its soft drink
• Amazon launching a new line of electronic devices under its own brand
• Toyota expanding its product line to include luxury vehicles

...can influence brand equity through the actions and support of intermediaries such as retailers, as well as the transfer of any associations these intermediaries might have with the brand.

• Omnichannels
• Online channels
• Indirect channels
• . Direct channels

What is co-branding in secondary brand association?

• The combination of two or more existing brands into a joint product or joint marketing effort.
• The practice of extending a brand into several new products.
• The licensing of a brand to various vendors.
• The alliance of multiple brands in the credit card market.

What is the concept of brand architecture?

• The visual representation of a brand's identity
• he legal framework protecting a brand's trademarks
• The organization and structure of a brand's product portfolio.
• The financial value of a brand

What is the primary goal of brand migration?

• To target new customer segments
• To reduce the price of a brand's products
• To increase the advertising budget for a brand
• To extend an existing brand into new product categories markets, or customer segments

Any paid type of non-personal promotion and presentation of goods, services or ideas by an identified sponsor is

• Sales promotion
• Direct marketing
• Events and experiences
• Advertising

Numerous forms of short-term incentives to promote trial or buying of a service of product is

• Sales promotio
• Direct marketing
• Events and experiences
• Advertising

Company-sponsored programs and activities planned to create special brand related interactions are ...

• Sales promotion
• Direct marketing
• Events and experiences
• Advertising

From the view of creating brand equity, marketers need to be ...

• Media sensitive
• Media neutral
• Media biased
• None of the above