Influences on Consumers

What are psychological influences according to the image?

• External factors that affect purchasing decisions

• Influences that come from within a person

• The impact of advertising on consumer behavior

• Social pressures that affect individual choices

What is another term for 'drive' as mentioned in the context of the Hierarchy of Needs?

• Action

• Motivate

• Push

• Motive

What does 'motive' refer to in the Hierarchy of Needs?

• The external influence that causes a person to act

• The internal push that causes a person to act

• The desire to provide help to others

• The outcome of an action

What does 'motivate' mean in the context of the Hierarchy of Needs?

• To take away the desire to act

• To provide the external push that results in action

• To provide the internal push that results in action

• To discourage someone from acting

According to Maslow's Hierarchy of Needs, which level of need is considered the most fundamental and is found at the base of the pyramid?

• Self-actualization

• Esteem

• Love/belonging

• Physiological

What is the second level of need in Maslow's Hierarchy of Needs, just above physiological needs?

• Safety

• Esteem

• Love/belonging

• Self-actualization

Which level of Maslow's Hierarchy of Needs is associated with achieving one's full potential and is at the top of the pyramid?

• Safety

• Esteem

• Love/belonging

• Self-actualization

According to Maslow's Hierarchy of Needs, what must happen before a person can work to meet needs at the highest levels?

• All needs must be fully met in order.

• Needs at the bottom must be partially met.

• Only physiological needs must be met.

• The person must have self-actualization.

What does Maslow's Hierarchy of Needs suggest about unsatisfied needs?

• They have no effect on people's behavior.

• They motivate people to act.

• They are less important than satisfied needs.

• They should be ignored until higher needs are met.

What is the term used to describe the basic biological requirements for human survival?

• Social Needs

• Safety Needs

• Physiological Needs

• Esteem Needs