Why is social media an important part of inbound marketing?

• Social media helps you reach millions of people in distant countries.
• Users have the best customer service experiences in social media.
• Social media is a one-to-one medium you can use to market in a direct, human way.
• Social media has better advertising options than traditional media.

When you dig deeper into the development of your buyer persona, what type of information do you want to consider?

• Psychographics
• Return on investment
• Advertising results
• Word of mouth

What is a vanity metric?

• A metric that shows the sentiment of your brand in social
• A key performance indicator (KPI) that shows you how popular your company is
• A surface-level metric that doesn't correlate with your business success

True or false? Follower count is often considered to be a vanity metric.

• True
• False

Which KPI will executives be more responsive to?

• Reach
• Retention and loyalty
• Engagement
• Return on investment (ROI)

Why should you start planning the structure of your team by looking at business goals?

• To help you determine what channels and content you'll need and the staffing to make it happen.
• To know if advertising is a priority so you can allocate enough funds.
• To satisfy company stakeholders.
• To understand if roadblocks such as lack of time and lack of people are obstacles that you'll need to overcome.

Which of the following steps is NOT one you need to think about when planning how to structure your social team?

• Plan your business and social goals one to three years out.
• Consider your stakeholders' needs.
• Allocate or advocate for resources.
• Gather industry data to support your goal.

True or false? You should develop your social media budget before you create your social media plan.

• True
• False

What did Simon Sinek recommend you do to get people to buy into your products or ideas?

• Be clear about all the features so that the customer is not confused.
• Outline all the steps you're planning on taking to make sure that the product/project meets the customer's needs.
• Explain to the customer why they need what you're selling.
• Tell them how your product/project has worked for other types of people or companies.

Social media listening can help ______.

• your marketing research team only
• your sales team find opportunities
• your product team learn from feedback
• the people in all parts of your organization do their jobs better