Marketing Research Week 4 Quiz

What is the main difference between Quantitative and Qualitative research?

• Qualitative research can provide more useful information

• The size of the data

• The type of data collected

• The quality of the data

What is the main advantage of Secondary Data?

• Researcher can collect any information he/she like

• Research can ensure the samples are representative

• Researcher can obtain relatively large data sets with lower cost

• Researcher can control the data collection process

What is the first step of a marketing research

• Develop the research plan

• Interpret and report the findings

• Define the problem

• Implement the research plan

Which of the following statement is incorrect?

• Information have meaningful pattern

• Data can sometimes be irrelevant

• Information can be useful in decision-making

• Data equal to numbers and texts

Which can be the disadvantage of focus group?

• Elicit wide range of responses

• Provide new ideas, thoughts, and feeling from consumers

• Foster the understanding of consumer behavior

• Researchers have utimate power on interpretation of the data