Intro to Marketing

______________ is defined as the the action or business of promoting and selling products or services, including market research and advertising

• Research

• Management

• Marketing

• Target Audience

What are the 4 Ps of Marketing?

• Product, Place, Promotion, People
• Product, Price, Place, Promotion
• Price, Place, Promotion, Packaging
• Product, Price, Promotion, Publicity

The goods or services your business will provide

• Product

• Weather

• Costumers

• Packaging

What type of product are those things that the customer can see, touch, feel, taste, or smell

• Imaginary products
• Intangible products
• Virtual products
• Tangible products

What type of products include such things as the image of the offering (example car or health insurance)?

• Intangible products
• Tangible products
• Virtual products
• Imaginary products

Identify 5 Common Buying Motives or Incentives for a Costumer -

A name, design, symbol or any combination that a company uses to differentiate its products from the competition

• Brand

• Logo

• Spokesperson

• Slogan/Tagline

• Co-Branding

 Symbol that represents a product or company, Can benefit the company, Represents a company's’ personality and worth, Its uniqueness provides a great advantage to your product if it’s recognizable

• Brand

• Logo

• Spokesperson

• Mascot

• Co-Branding

A fictional spokesman for the company or product.

• Brand

• Logo

• Slogan

• Mascot

• Co-Branding

A catchphrase or small group of words that are combined in a special way to identify a product or company.

• Branding

• Logo

• Mascot

• Slogan

• Spokesperson