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Intro to Marketing

Authored by Jessica Lucier

Business

12th Grade

Intro to Marketing
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18 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

______________ is defined as the the action or business of promoting and selling products or services, including market research and advertising

Research

Management

Marketing

Target Audience

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the 4 Ps of Marketing?

Product, Place, Promotion, People
Product, Price, Place, Promotion
Price, Place, Promotion, Packaging
Product, Price, Promotion, Publicity

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The goods or services your business will provide

Product

Weather

Costumers

Packaging

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of product are those things that the customer can see, touch, feel, taste, or smell

Imaginary products
Intangible products
Virtual products
Tangible products

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of products include such things as the image of the offering (example car or health insurance)?

Intangible products
Tangible products
Virtual products
Imaginary products

6.

FILL IN THE BLANK QUESTION

1 min • 5 pts

Identify 5 Common Buying Motives or Incentives for a Costumer -

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A name, design, symbol or any combination that a company uses to differentiate its products from the competition

Brand

Logo

Spokesperson

Slogan/Tagline

Co-Branding

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