Marketing Communications COV Test

Marketing Communications COV Test

9th - 12th Grade

24 Qs

quiz-placeholder

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Marketing Communications COV Test

Marketing Communications COV Test

Assessment

Quiz

Other

9th - 12th Grade

Medium

Created by

Polly Mitas

Used 4+ times

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24 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of management?

To control the financial aspects of the business exclusively

To ensure that organizational goals are met efficiently and effectively

To focus solely on the marketing efforts of the organization

To provide technical support to the organization

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best describes the function of planning in management?

Delegating tasks to employees

Establishing goals and deciding how to achieve them

Motivating and managing the workforce

Monitoring and controlling company resources

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the four traditional functions of management?

Planning

Organizing

Marketing

Controlling

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Effective management involves which of the following leadership styles?

Only authoritarian leadership

Only laissez-faire leadership


Only democratic leadership

Adapting leadership style to the situation

5.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which of the following best represents a product feature?

The smartphone has a 48-megapixel camera.

You will enjoy clearer, more detailed photos.

The laptop is available in multiple colors.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can a marketer best communicate the benefits of a product to a customer?

By listing all the technical specifications of the product.

By focusing only on the unique features of the product.

By explaining how the product's features can solve a problem or improve the customer's life.

By comparing the product's features with those of competitors without mentioning benefits.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A salesperson says, "This car has an advanced anti-lock braking system (ABS)." This statement highlights a product:

Benefit

Feature

Price advantage

Competitive edge

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