Technology Push and Market Pull

What is Technology Push?

• When market demand drives the development of new products

• When new technology drives the development of new products

• When government policies drive the development of new technologies

• When social trends drive the development of new products

How has the development of Smart Phones been the result of Technology Push?

• By responding directly to consumer demands for such devices

• By conducting extensive market research before development

• By developing from existing technology without innovation

• By driving development through research and innovation in technology

What is Market Pull?

• When the need for a new product comes from the marketplace

• When government policies create new markets

• When a product is developed without market research

• When technology innovation drives market trends

How has the development of Digital Cameras been the result of Market Pull?

• By improving upon existing camera technology without market input

• By responding to a market need for cameras with immediate photo viewing

• By inventing new technology unrelated to market demands

• By government request for surveillance technology

Which of the following is an example of Technology Push?

• Touch Screen Technology

• Digital Cameras

• Online Shopping Websites

• Social Media Platforms

Which of the following is NOT an example of Market Pull?

• Streaming Services

• Smart Watches

• Electric Vehicles

• Touch Screen Technology

What usually does not involve market research?

• Market Pull

• Technology Push

• Consumer Surveys

• Focus Groups

What often starts with potential customers asking for improvements to existing products?

• Technology Adaptation

• Technology Push

• Market Pull

• Product Diversification

Imagine you are a technology historian. Which of the following technologies would you identify as having been developed primarily due to Technology Push?

• Social Networking Sites

• Digital Cameras

• Touch Screen Technology

• Online Payment Systems

What ensures that electric cars are developed to address the increasing demand for sustainable transportation identified by the market?

• Technology Push

• Investor Demands

• Government Regulations

• Market Pull