M Distribution Review

For a new smartphone launch, deciding how the product reaches the retail store or the end consumer is part of the ______ component of the marketing mix.

• Product

• Place

• Price

• Promotion

Imagine a new smartphone is being launched. The company's strategy for distribution involves the ______ and ______ used to make the device available to customers.

• Locations, methods

• Locations, prices

• Pricing, promotion

• Selling, financing

The ______ function involves determining the best methods and procedures to use so that prospective customers can locate, obtain, and use a business’s products and services.

• Selling

• Promotion

• Pricing

• Distribution

Which statement best describes how product distribution works in the context of a new smartphone launch?

• Dividing production tasks within the company launching the smartphone

• Maximizing profit margins by selling the smartphone exclusively online

• Moving smartphones through a distribution channel so they get in front of potential customers

• Finding wholesalers who will sell the smartphone at a lower cost

Distribution is successful when

• Products are made available to customers in the right place at the right time in the right quantities

• Products are made available to customers at the right time in large quantities

• Products are made available to customers at the right time and place

• Products are made available to customers

Imagine a local farm producing organic honey. The journey this honey takes from being harvested at the farm to reaching your breakfast table involves various stages and participants. This includes the farm itself, transportation services, retail stores, and finally you, the consumer. What is this journey called, which is made up of organizations and individuals participating in the movement or exchange of the product from the producer to the final consumer?

• Distribution channel

• Intensive distribution

• Wholesale channel

• Selective distribution

Imagine a global coffee chain that needs to ensure its various outlets are always stocked with the right amount of coffee beans, cups, and other supplies. This process involves coordinating the order processing, transporting, storing, stock handling, and inventory control of these materials and products to prevent shortages or excesses.

• Inventory management

• Physical distribution/logistics

• Ecommerce

• Brick and mortar retailing

All parties/businesses involved in the process of getting a product from the manufacturer to the consumer

• Channel members

• Distribution members

• Direct members

• Indirect members

Where does the distribution channel for a new smartphone model begin?

• With the electronics retailer

• With the smartphone manufacturer

• With the final consumer

• With the online marketplace

Imagine you're tracking a shipment of smartphones. Where does this shipment's channel of distribution end?

• With the electronics store purchasing them for resale

• With the smartphone manufacturer

• With the final consumer purchasing the smartphone

• With the shipping company delivering them