Social Media Marketing (Stukent Ch 2)

What is the primary purpose of social media marketing?

• Direct sales transactions

• Interacting with people (customers) online

• Traditional advertising on television

• Print media promotion

What characterizes one-to-many marketing in social media?

• Direct message to individuals

• Message to a large audience rather than an individual

• Personalized messages to specific customers

• Message sent only via email

What does one-to-one marketing, also known as personalized marketing, involve?

• Sending generic messages to a large audience

• Tailoring marketing plans based on individual customer choices

• Broadcasting messages on television

• Ignoring customer feedback

When was the first true “social media network” born?

• 2000

• 1995

• 2003

• 2010

What is the definition of a social media platform in the context of the text?

• A physical device used for online interactions

• A strategy document outlining marketing goals

• A web-based technology enabling social interactions online

• A computer software for data analysis

During which period did the dot-com bubble occur, contributing to the growth of internet usage for businesses?

• 1980s

• 1995-2002

• 2005-2010

• 2015-2020

What is the purpose of a social media marketing plan?

• Summarizing unrelated tasks for a business

• Detailing everything a business plans to do on social networks

• Setting unrealistic and unattainable goals

• Describing personal experiences on social media

What does a S.M.A.R.T. goal stand for in the context of social media marketing?

• Specific, Measurable, Achievable, Relevant, Time-Bound

• Simple, Meaningful, Accurate, Relevant, Targeted

• Strategic, Measurable, Actionable, Relevant, Time-Bound

• Specific, Measured, Achievable, Relative, Timeless

What is the primary advantage of creating evergreen content in social media marketing?

• It quickly goes viral

• It consistently shows up across multiple platforms

• It is only relevant for a short period

• It requires minimal effort to produce

Which emerging technology in social media marketing analyzes user accounts to find similar profiles for businesses?

• Artificial Intelligence

• Augmented Reality

• Virtual Reality

• Blockchain Technology