Tutorial 2 - Set B

Assist older adults with taking medicines

Identify diseases in older adults who find it difficult to open bottles with their arthritic hands

Create child-proof medicine bottles

Identify inherent problems people are facing, even if they are not completely aware of them

Empathize

Explore

Sympathize

Engage

Conducting direct observations of customers while they use the product or service

Sending out a survey or questionnaire that is easily accessible and understandable

Administering a survey in the language preferred by the customers

Gathering information from the customers’ acquaintances or friends regarding their usage of the product or service

To create a prototype of the final product or service

To understand the user’s needs and motivations

To gather feedback from users

To define the problem to be solved

Human Resource

Product

Process

Business model

Empathy

Cross functional teams

Rapid prototyping

Breakthrough innovation

Feel the pain

Sense the wave

See the waste

None of the above

The same process can be repeated for designing many products

In mass manufacturing, many copies can be made of the same product

Prototypes have to be revised many times before manufacture

The same design process can be applied to come up with many products for the same users

races

locations

ancestry

scenarios

Overnight, right

Right, wrong

In several days, incomprehensible