Place and Promotion Quiz

Distributing products means bringing them to targeted consumers with ...

• The right assortment, in the right quantity, in the right place, at the right time

• a clear definition of their location

• Sufficient quantities

• The right range

Intensive distribution aims to ...

• identify the expectations of each retailer in order to develop personalized relationships with them

• Limit the number of outlets authorized to distribute the brand

• Offer the product in as many points of sale as possible

• To prevent manufacturers from spreading their efforts too thinly across too many points of sale

Advertising mails can be classified as an example of

• Directories and guides

• Direct marketing

• Public relations

• Sales promotion

“Tiffany” jewellery is only sold in a small number of “Tiffany” stores around the world. “Tiffany” therefore uses _____ distribution.

• Status-based

• Direct

• Exclusive

• Intensive

Sales promotion refers to:

• Any type of communication aimed at increasing sales over the long term

• A set of techniques designed to boost sales, often in the short term, by increasing the pace or volume of purchases by consumers (or distributors)

• Means implemented at points of sale to attract attention and boost purchases

• A temporary communication action associated with a product and intended to facilitate or stimulate its use

The first key component of the Communication Model is:

• Source

• Message

• Channel

• Receiver

Distribution and communication policies aim to:

• Ensure that the offer matches the communication

• Stimulate demand

• Disseminate the value proposition

• Disseminate the value proposition and stimulate demand