Outside Agents Quizz

How do agents prospect for new business? What is the % of inbound leads to outbound leads ?

How do you nurture leads which are not ready to pay yet - both outbound and inbound

What are the main segments : Individuals, Rich / Luxury travelers (high tickets like 30-40K$+ per vacation), SME's/Corporates (booking for employees - can be high volume)

Most effective inbound marketing channels - SEO/Content, Social Media, Webinars, Travel Forums, Physical Events etc

Role of content marketing (blogs, guides, videos) in your lead generation efforts?

Do you utilize customer personas in your content strategy? If so, how have they influenced your marketing efforts?

Have you experimented with interactive content (e.g., quizzes, interactive maps) to engage potential clients? What were the outcomes?

Is creating good content easy for you ? Good content = the one that works well and produces good amount of leads at a reasonable cost

Can technology help you with any ? What are your current struggles with them ?

What % of inbound leads come from your website ?