Outside Agents Quizz

How do agents prospect for new business? What is the % of inbound leads to outbound leads ?

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How do you nurture leads which are not ready to pay yet - both outbound and inbound

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What are the main segments : Individuals, Rich / Luxury travelers (high tickets like 30-40K$+ per vacation), SME's/Corporates (booking for employees - can be high volume)

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Most effective inbound marketing channels - SEO/Content, Social Media, Webinars, Travel Forums, Physical Events etc

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Role of content marketing (blogs, guides, videos) in your lead generation efforts?

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Do you utilize customer personas in your content strategy? If so, how have they influenced your marketing efforts?

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Have you experimented with interactive content (e.g., quizzes, interactive maps) to engage potential clients? What were the outcomes?

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Is creating good content easy for you ? Good content = the one that works well and produces good amount of leads at a reasonable cost

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Can technology help you with any ? What are your current struggles with them ?

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What % of inbound leads come from your website ?

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