Media Research

What is the primary objective of research?

• a) To prove a hypothesis

• b) To gather information and knowledge

• c) To persuade others of a particular viewpoint

• d) To entertain the audience

Which of the following is NOT a type of research?

• A. Experimental research

• B. Qualitative research

• C. Descriptive research

• D. Subjective research

What are the steps involved in the research process?

• A. Conclusion, analysis, interpretation

• B. Data collection, conclusion, interpretation

• C. Observation, hypothesis, conclusion

• D. Problem identification, literature review, data collection

What is the scope of research?

• A. The breadth and depth of the research topic

• B. The sample size of the research study

• C. The time frame of the research project

• D. The accuracy of the research findings

What is a limitation of research?

• A. Lack of funding

• B. Bias in data collection

• C. Availability of resources

• D. Timeliness of data analysis

Which of the following is a primary source of data?

• A. Newspaper articles

• B. Academic journals

• C. Surveys

• D. Books

What is sampling in research?

• A. The process of collecting data

• B. The population chosen for the study

• C. The statistical technique used for analysis

• D. The selection of a subset of individuals from a larger population

Which of the following is a data collection method commonly used in media research?

• A. Ethnography

• B. Regression analysis

• C. Hypothesis testing

• D. Literature review

What is the primary focus of media research?

• A. Studying media effects on society

• B. Analyzing media content

• C. Investigating media consumption patterns

• D. All of the above

Advertising research is primarily concerned with ?

• A. Analyzing the effectiveness of advertising campaigns

• B. Studying consumer behavior towards advertisements

• C. Identifying target audiences for advertising messages

• D. All of the above