social judgement theory

What is social judgement theory?

• How others judge you in the society

• How individuals form and change their own attitudes and positions

• How you judge others at school

• How groups form and change their own attitudes and positions

Is it hard to persuade others when the anchor position located at latitude of rejection?

• True

• False

People with higher ego-involvement usually easier to persuade

• True

• False

Statement: Cats are the most famous pets in the world.

Student A think dog is more famous. Where is the anchor position located?

• Latitude of acceptance

• Latitude of non-commitment

• Latitude of rejection

• None of the above

Which is the crux/key of Social Judgement Theory?

• Three different latitudes

• Assimilation and contrast

• The concept of involvement

• The anchor of latitudes