
SEM - Chpt 7 - Review
Authored by Beverly Brown
Business
12th Grade
Used 2+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The channel members involved in making a product or service available are called ___.
manufacturers
products
marketing researchers
intermediaries
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Live entertainment performances ___.
are inexpensive to produce
generate a large amount of revenue
continue to be an appealing form of entertainment
do not require special venues
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Radio ___.
is an audio medium of communication
has a unique place in the minds and hearts of sports fans and music lovers
requires inexpensive equipment and is readily available
all of these
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
New technologies that change existing forms of communication channels are called ___.
large area networks
streaming services
disruptive technologies
smart technologies
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Consumer advocates support net neutrality, which would ___.
require ISPs to treat all Internet traffic the same
allow broadband providers to charge more for faster, express service to major online customers
require ISPs to partner with content creators
result in slow delivery of media for consumers
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
"Pay what you can" has become an important new model for the distributors of ___.
Broadway theater
music
literature
sporting events
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Art-house movies ___.
are distributed nationally to thousands of theaters
are designed for mass appeal
typically have relatively low distribution costs
all of these
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