SEM - Chpt 7 - Review

The channel members involved in making a product or service available are called ___.

• manufacturers

• products

• marketing researchers

• intermediaries

Live entertainment performances ___.

• are inexpensive to produce

• generate a large amount of revenue

• continue to be an appealing form of entertainment

• do not require special venues

Radio ___.

• is an audio medium of communication

• has a unique place in the minds and hearts of sports fans and music lovers

• requires inexpensive equipment and is readily available

• all of these

New technologies that change existing forms of communication channels are called ___.

• large area networks

• streaming services

• disruptive technologies

• smart technologies

Consumer advocates support net neutrality, which would ___.

• require ISPs to treat all Internet traffic the same

• allow broadband providers to charge more for faster, express service to major online customers

• require ISPs to partner with content creators

• result in slow delivery of media for consumers

"Pay what you can" has become an important new model for the distributors of ___.

• Broadway theater

• music

• literature

• sporting events

Art-house movies ___.

• are distributed nationally to thousands of theaters

• are designed for mass appeal

• typically have relatively low distribution costs

• all of these

Participation in recreational sports ___.

• can be expensive

• is directly related to household income

• often depends upon the public facilities provided

• all of these

The marketing mix and distribution of professional sports games is controlled by ___.

• the major TV networks

• a league agreement

• the NCAA

• major advertisers

A multichannel video programming distributor ___.

• is an online streaming service

• offers streaming games

• is a cable or satellite distributor

• specializes in art-house movies