Layout and Composition

What is Typography and how is it used in design?

• Typography is the study of rocks and minerals used in design

• Typography is a form of calligraphy used in design

• Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. In design, typography is used to communicate a message effectively by selecting appropriate fonts, sizes, spacing, and colors.

• Typography is a type of photography used in design

Define Kerning and its importance in typography.

• Kerning refers to the process of selecting fonts for a design.

• Kerning is the alignment of text to the left margin in typography.

• Kerning is the adjustment of space between individual letter pairs in typography to improve visual appeal and readability.

• Kerning is the adjustment of line spacing in typography to improve visual appeal.

How is Hierarchy established in design?

• By organizing elements based on their importance through visual cues like size, color, contrast, and placement.

• By randomly placing elements without any consideration

• By making all elements the same size

• By using only one color for all elements

Discuss the concept of Proximity in design.

• Proximity in design is about placing related elements close together to create a visual connection.

• Proximity in design is irrelevant and unnecessary

• Proximity in design means scattering elements randomly on a page

• Proximity in design refers to the use of bright colors

Why is Alignment crucial in design?

• Alignment has no impact on design

• Alignment makes the design look messy and disorganized

• Alignment helps in creating a visually cohesive and organized layout, improving readability, enhancing user experience, and establishing a sense of balance and harmony.

• Alignment is only important for text, not for other design elements

Explain the significance of Repetition in design.

• Repetition in design is insignificant and should be avoided

• Repetition in design leads to confusion and chaos

• Repetition in design is only useful for amateur designers

• Repetition in design is significant for creating consistency, rhythm, visual hierarchy, branding reinforcement, and memorability.

How does Contrast play a role in design?

• Contrast only confuses the viewer

• Contrast has no impact on design

• Contrast plays a role in design by creating visual interest, hierarchy, and emphasis through the arrangement of opposite elements.

• Contrast is only used in black and white designs

What is the importance of White Space in design?

• White space in design is important for readability, balance, and aesthetics.

• White space in design is used to fill empty gaps, not for aesthetics

• White space in design is only important for balance, not readability

• White space in design is unnecessary and should be avoided

RED + BLUE =

what color do they make?

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YELLOW + RED =

what color do they make?

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