(2) Branding

Anything a company does to help itself be identified or stand out from the competition.

• Promotions

• Branding

• Advertising

• Influence

Red is the most popular color in America.

• True

• False

Which of the following is an example of a trade character?

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• 
• 
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What color is associated with royalty?

• Black

• White

• Gold

• Purple

Which of the following is an example of a private brand?

• 
• 
• 

What need is being satisfied by a national brand product?

• Quality & Performance

• Low Price

• Quality & Low Price

When a company uses two or more brand names to market the same product to different groups of customers.

• Brand Extension

• Co-Branding

• Mixed Branding

• Brand Licensing

Which color is associated with sophistication?

• Black

• White

• Gold

• Purple

Why is a brand mark important? (Select ALL that apply)

• Grab Attention

• Cheap

• Memorable

• Satisfaction

Which of the following is an example of co-branding?

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• 
• 
•