Marketing Management Test 1

……………. is not a type of Marketing concept.

• Production concept

• Selling concept

• Societal marketing concept

• Supplier concept

Marketing is a process which aims at

• Production

• Profit making

• The satisfaction of customer needs

• Selling products

…………… is the act of obtaining a decide object from someone by offering something in return.

• Marketing myopia

• Selling

• Exchange

• Delivery

Want for a specific product backed by an ability to pay is called…………

• Demand

• Need

• Want

• Customer

Marketers often use the term……………….to cover various groupings of customers

• Buying power

• Demographic segment

• Market

• People

A place where goods are bought and sold against the price consideration between the buyers and the sellers is called……………..

• Exchange

• Market

• E Commerce

• Transaction

…………….involves transfer of ownership of the goods.

• Selling

• Assembling

• Buying

• Assembling and buying

Marketing management is…….

• Developing marketing strategies to move the company forward

• Managing the marketing process

• Monitoring the profitability of the companies, products and services

• The art and science of choosing target market and getting keeping and growing customers through creating, delivering and communicating customer value

Marketing segmentation is useful for

• Prospects identification

• To know the customers taste and preferences

• To target current clients

• All of the above

If a company is busy with defending its existing market against the competitors, it is engaged in

• Conventional marketing

• Developmental marketing

• Maintenance marketing

• Remarketing