Marketing Management Test 1

Marketing Management Test 1

University

15 Qs

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Marketing Management Test 1

Marketing Management Test 1

Assessment

Quiz

Others

University

Hard

Created by

amritha kumaran

Used 3+ times

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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

……………. is not a type of Marketing concept.

Production concept

Selling concept

Societal marketing concept

Supplier concept

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing is a process which aims at

Production

Profit making

The satisfaction of customer needs

Selling products

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

…………… is the act of obtaining a decide object from someone by offering something in return.

Marketing myopia

Selling

Exchange

Delivery

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Want for a specific product backed by an ability to pay is called…………

Demand

Need

Want

Customer

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketers often use the term……………….to cover various groupings of customers

Buying power

Demographic segment

Market

People

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A place where goods are bought and sold against the price consideration between the buyers and the sellers is called……………..

Exchange

Market

E Commerce

Transaction

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

…………….involves transfer of ownership of the goods.

Selling

Assembling

Buying

Assembling and buying

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