product life cycle

A unique blend of the Four Ps designed to create satisfying exchanges with a target market is a ______________

• marketing orientation

• target market

• promotional mix

• marketing mix

A service is a type of product that is...

• Inedible

• Incredible

• Inverted

• Intangible

This picture best represents which marketing function?

• promotion

• product/service

• place

• price

The Marketing Mix includes which 4 components?

• Product, Price, Place, Promotion

• Place, Pattern, Promotion, Premium

• People, Place, Pattern, Premium

• Promotion, Pattern, Premium, Process

How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.

• Promotion

• Product

• Place

• Price

The part of the marketing mix that decides what customers will pay

• Price

• Place

• Promotion

• Product

A way to direct products to consumers, relate to which marketing mix

• Place

• Price

• Product

• Promotion

During this stage, the product is launched. Usually a loss is made during this phase as Sales are low (but increasing)

• Development

• Introduction

• Growth

• Maturity

• Decline

During this stage, a business will research and devlop the product. Product testing and trials takes place.

• Development

• Introduction

• Growth

• Maturity

• Decline

During this stage, sales rate starts to slow, perhaps a competitor has launched something similar or customers just want something new.

• Development

• Introduction

• Growth

• Maturity

• Decline