GCSE Media Bruno Mars revision

Who did Bruno Mars co produce Uptown Funk with?

• Mark Ronson

• Mike Ronson

• Mark Rowntree

• Mike O'Reilly

Which record label is Bruno Mars signed to?

• Pacific Records

• Atlantic Records

• Channel Records

• Southern Records

Atlantic Records is part of Warner Music group. This is an example of what kind of ownership? Tick TWO.

• conglomerate ownership

• horizontal integration

• vertical integration

• independent ownership.

Why was Uptown Funk released in November of 2014?

• the dark nights mean that people are bored

• to compete to be Christmas number one

• to target Bonfire Night

• 11 is Bruno Mars' lucky number

Tags

CCSS.RI.8.1

CCSS.RI.8.8

CCSS.RL.11-12.1

CCSS.RL.8.1

CCSS.RL.9-10.1

What age rating did the video to Uptown Funk receive on YouTube?

• PG

• 15

• 18

• there are no ratings on YouTube

How have audiences increased publicity ONLINE for the Uptown Funk music video? Choose TWO correct answers.

• by creating their own fan videos

• by liking and sharing the video on social media

• by singing the song

• by buying the record

Tags

CCSS.RI.11-12.8

CCSS.RI.9-10.7

CCSS.RL.11-12.8

CCSS.RL.9-10.7

CCSS.RI.8.7

What kind of audience response is constructed by the music industry describing Uptown Funk as 'awesome', 'defining' and 'bombastic'?

Tags

CCSS.RL.11-12.4

CCSS.RL.6.4

CCSS.RL.7.4

CCSS.RL.8.4

CCSS.RL.9-10.4

Which theory is this describing? "Audiences engage with the Uptown Funk music video for ENTERTAINMENT and SOCIAL INTERACTION"

How are older age groups targeted by the Uptown Funk music video?

• by the retro elements creating a sense of nostalgia

• by the slick dance moves

• by the fancy car

• by setting it in New York

Tags

CCSS.RI.11-12.8

CCSS.RI.9-10.7

CCSS.RL.11-12.8

CCSS.RL.9-10.7

CCSS.RL.8.7

How does the website help promote Bruno Mars and build publicity? Tick ALL that apply

• by promoting the 'live experience' to fans

• by regularly updating and refreshing the content

• by emphasising his connections to fashion

• by selling merchandise

Tags

CCSS.RI.11-12.8

CCSS.RI.9-10.7

CCSS.RL.11-12.8

CCSS.RL.9-10.7

CCSS.RL.8.7