GCSE Media Bruno Mars revision

Who did Bruno Mars co produce Uptown Funk with?

• Mark Ronson

• Mike Ronson

• Mark Rowntree

• Mike O'Reilly

Which record label is Bruno Mars signed to?

• Pacific Records

• Atlantic Records

• Channel Records

• Southern Records

Atlantic Records is part of Warner Music group. This is an example of what kind of ownership? Tick TWO.

• conglomerate ownership

• horizontal integration

• vertical integration

• independent ownership.

Why was Uptown Funk released in November of 2014?

• the dark nights mean that people are bored

• to compete to be Christmas number one

• to target Bonfire Night

• 11 is Bruno Mars' lucky number

What age rating did the video to Uptown Funk receive on YouTube?

• PG

• 15

• 18

• there are no ratings on YouTube

How have audiences increased publicity ONLINE for the Uptown Funk music video? Choose TWO correct answers.

• by creating their own fan videos

• by liking and sharing the video on social media

• by singing the song

• by buying the record

What kind of audience response is constructed by the music industry describing Uptown Funk as 'awesome', 'defining' and 'bombastic'?

Which theory is this describing? "Audiences engage with the Uptown Funk music video for ENTERTAINMENT and SOCIAL INTERACTION"

How are older age groups targeted by the Uptown Funk music video?

• by the retro elements creating a sense of nostalgia

• by the slick dance moves

• by the fancy car

• by setting it in New York

How does the website help promote Bruno Mars and build publicity? Tick ALL that apply

• by promoting the 'live experience' to fans

• by regularly updating and refreshing the content

• by emphasising his connections to fashion

• by selling merchandise