Quiz 2 Ethnic, Religious and Group Influences

Religion can impact an individual consumer’s decision making on anything from the food they eat, to the clothes they wear.

• True

• False

Edward Hall popularized the idea of high context and low context cultures in the 1980s.

• True

• False

Dissociative reference groups are groups we prefer not to belong to due to their values and attitudes not aligning with our own.

• True

• False

Low context culture values, rules, and social norms are mainly conveyed through contextual cues like body language, social status, and tone, rather than explicitly stated.

• True

• False

This states that attempts made by a communicator to make themselves more like the people they are addressing are noticed and appreciated by the audience.

• Acculturation

• Accommodation theory

• Assimilation

 In marketing, how might a company effectively engage consumers in a high-context culture?

• By using explicit and detailed information in advertisements.

• By incorporating subtle imagery and symbolism to convey brand messages.

• By employing straightforward communication tactics and direct language.

How might a marketing campaign adapt to effectively engage consumers in a low-context culture?

• Utilize subtle imagery and symbolism to convey brand messages.

• Employ spokespersons with esteemed social status to endorse products.

• Focus on explicit and detailed information in advertisements.

Which of the following is an informational influence?

• I. Alex consults online reviews before buying a new smartphone, relying on the experiences and opinions of other consumers to inform his decision.

• II. David visits multiple car dealerships and speaks with salespeople to gather information about different models before making a purchase, seeking advice from experts in the field.

• III. Lisa watches tutorial videos on YouTube to learn how to use a particular beauty product effectively before deciding to buy it.

• 1. I and II

• 1. I and III

• 1. I, II, III

Assimilation is the adaptation to one country’s culture by someone from another country. (Acculturation)

• True

• False

Norm is a standard or pattern, especially of social behaviour, that is typical or expected.

• True

• False