PRODUCT 4

A group of related products all marketed under aa single brand name that is sold by the same company.

• product segment
• product line
• product category

is a group of related products all marketed under a single brand name that is sold by the same company. Companies sell multiple product lines under their various brand names, seeking to distinguish them from each other for better usability for consumers.

• product segment
• product line
• product category

Companies often expand their offerings by adding to existing product lines because consumers are more likely to purchase products from brands with which they are already familiar. A company's blend of product lines is known as its product mix or

• product segment
• product line
• product category
• product portfolio

A product line is a group of connected products marketed under a single brand name by the same company.

• product segment
• product line
• product category
• product portfolio

Firms sell multiple product lines under their various brand names, often differentiating by price, quality, country, or targeted demographic.

• product segment
• product line
• product category
• product portfolio

Businesses often expand their offerings by adding to existing product lines because consumers are more likely to buy products from brands they already know.

• product segment
• product line
• product category
• product portfolio

Microsoft Corporation

• Windows, MS Office, and the Xbox.
• sports, such as track and field, basketball, and soccer/footwear, clothing, and equipment.
• Frito Lay, Gatorade, Quaker Oats, and Tropicana.
• coffee, ice cream, and drinkware.

Nike Inc

• Windows, MS Office, and the Xbox.
• sports, such as track and field, basketball, and soccer/footwear, clothing, and equipment.
• Frito Lay, Gatorade, Quaker Oats, and Tropicana.
• coffee, ice cream, and drinkware.

PepsiCo

• Windows, MS Office, and the Xbox.
• sports, such as track and field, basketball, and soccer/footwear, clothing, and equipment.
• Frito Lay, Gatorade, Quaker Oats, and Tropicana.
• coffee, ice cream, and drinkware.

Starbucks Corporation

• Windows, MS Office, and the Xbox.
• sports, such as track and field, basketball, and soccer/footwear, clothing, and equipment.
• Frito Lay, Gatorade, Quaker Oats, and Tropicana.
• coffee, ice cream, and drinkware.