PRODUCT 5

is often an overlooked business function.

• Marketing
• Entrepreneurs
• Manager

is all about creating, communicating, and delivering value to your target audience. In order to do so successfully, you need a comprehensive plan to guide your vision.

• Marketing
• Entrepreneurs
• Manager

explains the overall purpose of your marketing plan and briefly describes all the relevant components.

• Mission statement
• Executive summary
• Market analysis
• SWOT analysis

It includes an overview of your marketing and advertising goals, a description of your current marketing position, an overview of your campaign’s timeline, and a description of your product/service and target market.

• Mission statement
• Executive summary
• Market analysis
• SWOT analysis

is a short statement reflecting the purpose of your business at that point in time. It can talk about what you do, the types of products and services you offer, your target market, or your competitive advantage.

• Mission statement
• Executive summary
• Market analysis
• SWOT analysis

It asks you to look deeply at your business and industry. For this section, you will reflect on where your business and your marketing strategy stand right now. You should include what you’re selling, your unique selling proposition (what separates you from competitors), your best performing marketing channels and campaigns so far, and your current marketing objectives.

• Mission statement
• Executive summary
• Market analysis
• SWOT analysis

looks at the internal and external environment your business operates in.

• Mission statement
• Executive summary
• Market analysis
• SWOT analysis

refer to what your business does well, your tangible assets and internal resources, and what sets you apart from the competition.

• strength
• weakness
• opportunities
• threats

include areas where your business needs to improve, resource limitations, and places where your competitors are excelling.

• strength
• weakness
• opportunities
• threats

refer to your industry as a whole, including underserved markets, lack of competitors, growing popularity for the products/services you provide, and positive media coverage of your industry.

• strength
• weakness
• opportunities
• threats