comm

What is the definition of Development Communication according to J.F. Jamias?

• The employment of research methods to generate theories and principles for development.

• The use of various communication media to attain development goals.

• The art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth.

• The purposive use of communication to improve the economic, social, political and cultural development of society.

What is the main focus of Development Communication according to the text?

• Creating public awareness and understanding of planned change.

• Enhancing the use of mass media for communication.

• Empowering individuals and groups to change their habits and lifestyles.

• Improving the economic growth of a country.

What was the main approach to development during the First Development Decade (1960s)?

• Trickle down effect - the poor will eventually benefit from economic development.

• Humanistic perspective focusing on the improvement of the quality of life of the individual.

• Technological paradigm - underdevelopment is caused by a lack of technological know-how.

• Integration of national and international agencies to invest in development programs.

What was the significant shift in perspective during the Second Development Decade (1970s)?

• Focus on economic growth as the key to development.

• Introduction of the trickle down effect as the main approach to development.

• Viewing development as the improvement of the quality of life of the individual.

• Emphasis on the lack of technological know-how as the root cause of underdevelopment.

What were the indicators for development proposed by the Social Indicator Project in the Philippines in 1973?

• Health and Nutrition, Education and Skills, Income and Consumption, Employment

• Capital and Non-Human Resources, Housing, Utilities, and Environment, Public Safety and Justice, Social Mobility

• Political Values, Women in Development, Environment, Indigenous People

• Meaningful employment, Equality, Education, Accessibility

Who developed the formula of communication in 1948 that includes 'Who', 'Says What', 'In which channel', 'To whom', and 'With what effect'?

• Theodore Newcomb

• Harold Lasswell

• Warren Weaver

• Claude Shannon

Which communication model deals with the question of how public opinion is formed?

• Linear Communication Model

• Psychological Communication Model

• Sociological Communication Model

• Circular Communication Model

What is the main concern of a Type C development worker?

• To organize, process, package, and distribute knowledge

• To make an impact and do something about a developmental problem

• To view development work as a career

• To cash in on the expertise extended to sectors/groups

Which type of communication involves the exchange of messages carried through an intervening system of digital electronic storage and transmitted between two or more people?

• Small Group Communication

• Computer-Mediated Communication

• Interpersonal Communication

• Intrapersonal Communication

Who developed the ABX Model in 1953 at the Michigan University?

• George Gerbner

• Theodore Newcomb

• Wilbur Schramm

• Elisabeth Noelle-Neumann