Development Communication

Development Communication refers to:

• Journalistic method that supports development

• Fulfilling SDGs

• Raising the standard of common people

• None of the above

The two step flow theory emphasizes the role of

• Mass Media directly influencing the audience

• Peer to peer communicate only

• Opinion Leaders in mediating media messages

• Social media in political campaign

Who developed the diffusion of innovation theory?

• Paul Lazarsfeld

• Marshall McLuhan

• Ketz

• Everett Rogers

Which group is the first to adopt an innovation ?

• Innovators

• Laggards

• Early Majority

• Early Majority

What is the primary goal of community participation?

• To empower community members in decision making

• To reduce government burden

• To avoid community involvement

• To increase the role of NGOs

The term "Bottom Up Approach" in community participation refers to

• Decision made by government

• Implementation without consultation

• Local people are initiating and driving the development program

• Outsiders dictation on decision making process

Strategic Communications refers to

• Pre planned and step by step communication

• Communication as per needs of people

• Pre planned but randomly executed

• None of the above

What is the role of local media in development communication?

• Ignoring rural audience

• Spreading foreign culture

• Delivering locally relevant messages

• Avoiding community issues

Who or what is change agent?

• An individual that facilitates changes in others

• A person who resist development

• A government official only

• A communication theory

In public health a change agent can be?

• A traditional healer only

• A celebrity only

• A media technician

• A health worker promoting behavior change