Chapter 11 + 12

Which segment of global youth values privilege and seeks approval from others, preferring classic brands to maintain tradition?

• Pop Mavericks

• In - Crowd

• Thrill Renegades

• Networked Intelligentsia

How many of the followwing criteria are there for selecting and assigning core values?

• 1

• 2

• 3

• 4

What type of learning emphasizes children imitating the behavior of those around them?

• Formal learning

• Informal learning

• Technical learning

• Not given

What is the main title of chapter 12?

What does culture encompass in a society according to the text?

• Political ideologies

• Accumulated beliefs, values and customs

• Economic structures

• Technological advancements

A group that shares certain beliefs, values and customs and exist within a larger society; can stem from a person's ethnicity, religion, geographic location, age or gender.

• Baby boomers

• Old consumers

• Working women

• Subcultures

How many terms relate to how people learn about cultural values?

• 3

• 4

• 5

• 6

Measuring cultural values is important, because:

• Better understand cultural diversity

• Develop global business strategy

• Enhance cultural understanding and respect

• All of the above options

Why geography can affilication to subculture?

• Their ancestors created it first

• Human need to adapt to the climate for survival

• That is an important factor depending on the person

• All correct

What can measuring cultural values help businesses do?

• Create a more positive working environment

• Optimize marketing and advertisting strategies

• Enhance customer understanding

• Assessment based on global cultural scale